Hello, I'm Mattia! I am the founder of Magencia, an Italian web analytics agency specializing in AI, e-commerce, and advanced web analytics, with a strong technical and engineering approach. With over five years of experience, I have worked in a digital consulting agency while managing my own freelance business, collaborating with clients across Italy and internationally on diverse projects. I hold a degree in engineering, which allows me to approach data analytics and digital marketing with a structured, analytical, and problem-solving mindset. I have successfully delivered 100+ web tracking projects, specializing in: Google Tag Manager (advanced implementations) Google Analytics 4 (GA4) configuration and optimization Server-side tracking integrations for enhanced data accuracy Consent Mode v2 implementation for compliance and maximum Google Ads efficiency HubSpot CRM integrations to optimize customer data management Meta Ads, Google Ads, and TikTok Ad Manager campaign tracking and optimization My expertise lies in designing and implementing highly technical tracking infrastructures, leveraging data-driven strategies to enhance marketing performance and business growth. If you're looking for a structured, engineering-driven approach to web analytics, AI, and e-commerce tracking, let's collaborate to turn data into actionable insights and measurable success!